This is what stops people from recycling more, finds a global survey


More than three-quarters of people around the world think recycling is important, but key barriers must be overcome to encourage them to act, according to a new sustainability study.

A joint survey by the World Economic Forum, SAP and Qualtrics questioned people in different parts of the world about their attitudes to climate change and sustainability.


  • A lack of programmes and services is the top barrier to greater recycling uptake, a global sustainability survey shows. 
  • Globally, 64% of people feel personally responsible for acting on climate change.
  • But many said recycling was either inconvenient, or they lacked trust in recycling programmes.
  • People around the world think choosing products with reusable packaging is the most adoptable zero-waste measure.